Some users shared frustrations about long snack queues, limited options, and lack of customization. Most wanted a quicker way to pre-order snacks based on their preferences and pick them up easily when arriving at the cinema.

Problem Statement

Sarah Tan is a Finance Consultant, who needs to order & seeking diverse snack options quickly and easily through the app because she want to choose the snack based on her personal preferences and don’t want to waiting for too long.

User journey maps are visual diagrams that show the steps a user takes to achieve a goal, highlighting their actions, thoughts, and emotions along the way.

Digital wireframes are basic, visual layouts created on a computer to outline the structure and functionality of a page or screen.

Low-fidelity prototypes are simple, rough layouts used to test ideas and user flow early in the design process.

High-fidelity designs are detailed mockups that closely resemble the final product in look and function.